We recommend using a google account with your website.
This will:
- allow the website to communicate with its visitors more securely
- facilitate using calendars
- operate a YouTube channel
- use googlemaps more reliably
and more
If you already have a google account, you can use that, but it may be better to create a dedicated account for your website team to have access to.
configure your website for sending email via your google account:
set up a calendar(s) to use on your website